IRYStec MYvue


Viewer Intelligence Solution

IRYStec™ MYvue™ is the personalization product of IRYStec MYdisplay .

IRYStec MYdisplay is the first ever generic, customizable and scalable image processing Software Development Kit (SDK) that can run multiple perception related algorithms simultaneously and in real time.

Based on the four different influencers of display perception – The ambient lighting, the panel technology, the user’s unique visual system and the content. MYvue allows for the best possible user experience and integrates seamlessly on the primary automotive display systems – instrument clusters and infotainment displays.

Enhanced User Experience

IRYStec MYvue renders content in real-time and it is personalized according to the effective age of the driver’s eyes providing an experience that is unique to both driver and passengers.

Advanced Safety

In synergy with OEMs and Tier-1s focus on driver safety, IRYStec technology ensures a safer driving experience, as it improves visibility and readability, by compensating color and sharpness due to eye aging for faster interpretation of data. The displayed content is rendered according to the drivers needs and it is pre-set after the first use.

IRYStec MYvue is dedicated to maintaining the perceived image quality on display devices for all age groups. It is proven that how we perceive content on displays depends heavily on the viewer’s personalized visual system. Psychophysical and physiological research studies show that there are many different aspects to our personalized vision. Some of the most important aspects of our personalized visual system are age and gender as well as color and vision deficiencies. For example, about 10% of men are color blind, IRYStec’s solution has the capability of adjusting the content to these viewer’s specific visual needs on the fly. Aging also affects our vision capability. As we age the yellowing of the cornea of our eyes and other visual changes affect our visual perception and our perception of white. Most importantly as we age our contrast sensitivity reduces non-linearly making it more difficult to make out details.